Avoli: Innovating Women’s Volleyball Gear
Filling white space opportunities that exist in plain sight
Sports and Outdoor Brands to Keep On Your Radar: Avoli
This week’s brand spotlight is Avoli (pronounced "Ah-Volley"), a brand dedicated to revolutionizing women's volleyball footwear and equipment.
This is a brand I commonly reference with clients and students when talking about white space opportunities that exist in plain sight.
For background, indoor volleyball has seen rapid sports participation growth over the last five years and has become a top team sport with young women. Yet, when looking at the footwear used, women often turned to men's basketball shoes (or basketball/court shoes more or less turned volleyball shoes by some of the known brands) due to the lack of women's specific, innovative volleyball-specific products.
For the founders, Mark Oleson and Rick Anguilla, daughters who played volleyball, the question arose, “why is it so hard to find shoes made for the sport I play?” This sent them down the path of creating Avoli.
Avoli's flagship product, the VOL II Mid, is engineered with features tailored for volleyball players, including innovative traction, cushioning, and breathability.
In addition to footwear, Avoli offers a range of volleyball-specific apparel and equipment, including knee pads, spandex shorts, and sleeves, all designed to enhance performance and comfort.
Avoli's commitment to addressing the unique demands of volleyball athletes sets it apart in the sports equipment market. Their focus on innovation and quality makes them a brand worth watching for players seeking gear that truly meets their needs.
For more information and to explore their products, visit their website:
A special shout out to Alyssa Hughes, a former student of mine who has been doing great work there! Keep it up!
Do you have a brand you think I should highlight? Please share in the comments.