While they may not need traditional brand support, I feel like there's still a barrier (while diminishing I will add) to actual product creation. How do athletes know who to trust to make them a truly innovative and pinnacle garment or FW product? I wonder if the best approach is for athletes to find up and coming brands they can partner with and uplift them with their brand power and have the product expertise support. They get ownership, they're both invested in the long-haul, etc. etc.
While they may not need traditional brand support, I feel like there's still a barrier (while diminishing I will add) to actual product creation. How do athletes know who to trust to make them a truly innovative and pinnacle garment or FW product? I wonder if the best approach is for athletes to find up and coming brands they can partner with and uplift them with their brand power and have the product expertise support. They get ownership, they're both invested in the long-haul, etc. etc.