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Avoli: Innovating Women’s Volleyball Gear
Filling white space opportunities that exist in plain sight
Feb 10
•
Steve Holmberg
Could Nike’s $90 V5 Rnr Be Its Most Important Drop of 2025?
Not because of the shoe itself—but because of what it represents. Let me explain…
Feb 10
•
Steve Holmberg
Speedland: Redefining Trail Running with No-Compromise Innovation
Prioritizing performance over price to push the limits of footwear design
Feb 4
•
Steve Holmberg
2
January 2025
Halfdays: Breaking the Norm in More Ways Than One
Not all outdoor consumers are drawn to "top-of-mountain" products and communication.
Jan 28
•
Steve Holmberg
5
1
Inspiration or imitation?
"Hole Gate" 2025
Jan 8
•
Steve Holmberg
7
3
Outdoor Industry Trends and Predictions for 2025
Some brands will shine while others will struggle.
Jan 1
•
Steve Holmberg
24
2
December 2024
Sports Participation Continues to Change
In the U.S., Running and Kids participation reports show foundational shifts that can't be ignored.
Dec 19, 2024
•
Steve Holmberg
3
On the Edge of Disruption: Athlete Brands
Will Athlete Brands disrupt the need for big brands in the sports and outdoor industry?
Dec 16, 2024
•
Steve Holmberg
4
1
Sports and Outdoor Retail News
A few recent retail articles you should know.
Dec 12, 2024
•
Steve Holmberg
Field Guide to the Role of Consumer Research in the Sports and Outdoor Industry
Success of a product starts and ends with the consumer.
Dec 9, 2024
•
Steve Holmberg
Brands are on the Move
Performance over streetwear, lifecycle of running trends and teen mindshare shifts.
Dec 5, 2024
•
Steve Holmberg
3
The Running Event (TRE): 2025 Runners High
Running is having a moment and it was palpable at TRE25.
Dec 3, 2024
•
Steve Holmberg
5
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